Ideas for Exploring Low Cost Feed Ingredients, When You Have No Laboratory On Your Farm | Livestock

In this article, I narrate 2 real-life “Success Stories” – that illustrate how resourcefulness, creative thinking, a little persistence, and a willingness to adapt, can help anyone succeed with an unconventional idea, even under difficult circumstances.I end by offering suggestions (based on the success stories), that you can follow to successfully explore using low-cost feed ingredients for making rations you feed your livestock, in order to record substantial savings.Two Case Studies You Can Relate ToIn both cases you are about to read, I had the unique privilege of being an insider, working as an actively involved employee.It is my hope, that you can take away enough insight, to help you develop and implement an action plan for your farm business.a. Wines Made From 100% Pawpaw Pulp in Matori, Lagos.Early in 1994, I worked for 6 months as a trainee Sales Coordinator in a medium-sized wine manufacturing company in Matori area of Lagos. Pawpaw fruits were processed – via simple brewing, fermentation, and aging – into a popular range of fruit-based wines distributed (by GB Ollivant) across the country.All we had in the small factory was a simple laboratory used to check key quality parameters at a basic level like color, sugar level etc. Uninhabited expanses of interstate land heavily populated with wild pawpaw plants, provided a seemingly endless supply of the factory’s major input – Pawpaw fruits.The enterprising owner also wisely got people to collect and supply the fruits to his factory for a fee.Here’s an interesting point: At the gate, we would negotiate a lower price for over ripe pawpaw fruit delivered to us. The suppliers had no way of knowing that the over ripe ones were the ones we preferred for our process. But since they knew no one would buy that from them anyway, they were glad to still earn income for supplying what would be considered “spoiled” fruit elsewhere.As a result, they always left happily, to return with another supply few days later. It’s not surprising that almost 2 decades after, this company is still going strong!b. Switching From 20% To 80% Sorghum – With Massive Cost Reductions (Lessons from Guinness Nigeria)As a young brewer in Guinness Nigeria, I participated in the amazing series of events (between 1995 and 1997) that led the company to gradually replace expensive and less available maize, with much cheaper (and more available) sorghum in the brewing process, following government’s ban on wheat importation.Apart from brewing plant (and process) modifications, the main thing done was to conduct a series of “trials”. Increased amounts of sorghum were added to the brews, to replace Maize, and the final product tested, with steps being taken to identify needed changes. Eventually they got it right. And the savings were enormous.You Need To Keep An Open MindThe case studies prove this can work. You could argue that you do not have the resources Guinness did. I would counter that the owner of the wine company started as a very small one-man operation in his office, based on this approach.What is crucial is your mental attitude. You have to be willing to give it a try, with an open mind. The alternative is to complain and wait endlessly, for the government or some other group to come up with a solution. That has not happened in decades. You need to take your destiny into your own hands.Suggestions You Can Put To Immediate Use1. Explore Strategic Partnerships: Approach private sector companies that own labs for possible use of their facilities. Explore ways to offer win-win relationship e.g. assure them of preferential supply at special rate. You’ll be amazed what people assured of useful benefits will agree to.2. Collaborate With Others: Consider exploring the use of the alternative ingredients as a group. You can do this alone, or get together with like minded farm business owners, and discuss ways to conduct real-life pilot scale trials on your farms.3. Approach Farm Service Centers: Getting support from Farm Service Centres towards pursuing this strategy could make it easier to implement 1 and 2 (above). A government operated centre could facilitate the process.4. Liaise With Research Publishers: You can also reach out to researchers who have published their findings on viable alternative feed ingredients that can be profitably used. I believe they’ll be excited to work with you, in implementing their findings on your farm.

Simple Ways to Effectively Market Online: What Is Online Marketing and How to Make Money From It | Online marketing

If you want to have a successful online business, you need to know what is online marketing and how to make money from it. Online marketing is an integral part of any online business and a must for it to become successful. Knowledge about this can help you make it big online and become successful in it. The internet is expanding everyday, reaching millions of people in one second. The figures will continue to rise up in the coming years. With this information, it only makes sense that internet marketing really provides great opportunities to people who wish to earn money online. Here is how you can make it big through internet marketing:• Start marketing with a well-designed website – one of the answers to what is online marketing and how to make money from it is to market online using a website that is well-designed. The layout of your website, the background you will use, the font, font size, and font color of your website all affect how marketable your business will become. You need to design your website carefully to entice more prospects to visit your website, and to make it more marketable to other people as well. Aside from the aesthetic side, you also need to design carefully the content of your website. Google ranks web pages according to keywords. Make sure that your website has enough keywords without overstuffing.• Using social media – nowadays, one of the most visited websites are social networking sites. According to some studies, most of the time people spend on the internet they actually spend interacting in different social networking site accounts that they have. This is a great opportunity for you to start marketing online as you can easily reach most of the internet traffic in one click. But make sure that you post relevant and important status updates to make people more interested in you.• Update your website – online marketing does not mean you have to keep on promoting alone. You will also have to update your website often to keep it relevant and attract more people to visit it. You will want to talk about relevant and current events. No one will want to visit your website if you fail to keep it updated and relevant.These are just some ways to answer what is online marketing and how to make money from it. Remember these methods to help promote your business better and become successful not just monetarily but in developing loyal clients as well.


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